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Tag Archives: Smarter Marketing
Will this 2012 Holiday Be Remembered as the Year of the Couch?
How many sales from a mobile device does it take to screw in a light bulb? OK, so maybe that doesn’t make sense. How about this? How many online sales from a mobile device does it take for chief marketing …
Posted in Commerce
Tagged Jay Henderson, Mobile, retail, Smarter Commerce, Smarter Marketing
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How to Better Manage Marketing to Optimize People, Processes and Resources
We marketers seem to be doing a very good job of making our professional lives more complicated than they should be. Consider that as a global group, we’re responsible for spending more than 1 trillion USD each year. A huge …
How to Deliver Personalized Marketing Programs that Feel Like a Service
It’s all in the delivery. This chestnut is as true of Lucille Ball’s screwball comedy, as it is of that FedEx package you’re literally waiting for, or of that email offer that just popped into your inbox.
The fact is …
Posted in Smarter Marketing
Tagged ebook, generation C, Personalized Marketing, Smarter Commerce, Smarter Marketing
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The Marketing Transformation at First Tennessee Bank
It’s always gratifying to see companies using IBM Enterprise Marketing Management (EMM) solutions transform their marketing processes into an integrated, self-learning system that delivers strong ROI. First Tennessee Bank is a terrific example.
Like companies in many industries, First Tennessee’s …
Join the Conversation – Yuchun Lee Discusses Marketing Best Practices and Trends During Special Twitter Chat
During the IBM Smarter Commerce Global Summit 2012 – Madrid, Yuchun Lee, vice president and general manager of IBM’s Enterprise Marketing Management Group, will lead the Marketing Innovation Summit, which will bring together marketing experts and industry-leading customers …
Posted in Smarter Marketing
Tagged GetRealChat, Madrid Summit, Smarter Commerce, Smarter Marketing, yuchun lee
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Marketing Is in a State of Chaos
Though I work in marketing technology, I’ve long been intrigued by data visualization. The pioneering works of Edward Tufte, Stephen Few and others (including technology leaders such as IBM) have helped to turn visualization into an incredibly valuable tool for …
Match the Right Message to the Right Customer
Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision making. As choices multiply, marketing becomes more challenging than ever.
The days are past when marketers could rely strictly on …
Posted in Smarter Marketing
Tagged connected customer, decide, ebook, generation C, Smarter Commerce, Smarter Marketing
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CMOs and Social Media: Learning from Cosmetics Companies
“’Trying to guess what the [mass] audience wants and then trying to satisfy that is usually a bad recipe for getting something good.’”
So says Aaron Sorkin in an interview in this month’s issue of Vanity Fair magazine. Sorkin, as …
Free eBook: How to Use Analytics to Build Marketing that Works
“The unexamined life is not worth living.” So said Socrates. It turns out that the ancient Greek philosopher’s maxim is still relevant for today’s marketers. There’s no point in collecting data on customer behavior if you can’t understand what it …
Posted in Smarter Marketing
Tagged analyze, connected customer, ebook, generation C, Smarter Marketing, Tami Cannizzaro
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Discussing Digital Strategies at Forrester’s Marketing Leadership Forum
There’s a wonderful scene in All About Eve where the Bette Davis character delivers one of the most famous lines in movie history: “Fasten your seatbelts, it’s going to be a bumpy night.”
I’ve found myself often thinking about that …
Free eBook: How to Turn Customer Data into Dollars
Good marketing is like a conversation. You have to listen to your customers. In our connected world, that means listening to the data they generate in their interactions with your brand.
Collecting data to build rich customer profiles is an …
Posted in Smarter Marketing
Tagged Big Data, connected customer, ebook, free, generation C, Smarter Marketing
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Are You Generation C?
The idea of Generation C has gotten quite a lot of play recently. In fact, we here at IBM feel that we’ve found a kindred spirit in Altimeter Group’s Brian Solis, so similar are our trains of thought around …
Posted in Smarter Marketing
Tagged connected customer, ebooks, generation C, Smarter Commerce, Smarter Marketing
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Friday Factoid: March 23
Did you know that 63% of CMOs believe shifting consumer demographics will significantly impact marketing functions? Understanding and delivering value to empowered customers and fostering lasting relationships with these customers are key areas in need of improvement. Get more details …
The Analytics-Driven Organization: What CMOs Need to Know
The digital revolution is transforming the marketplace. Empowered customers can see—and say—more about the organizations that serve them than ever before. They want better products and services, more choice and more value. And they expect organizations to act in a …
From Google to Facebook: How CMOs Are Thinking About Social
There’s something of a mini media firestorm brewing. Apparently a former Google engineer, James Whittaker, has written a blog post about why he left Google. There’s nothing mean-spirited or gossipy about his post and certainly no tales told out of …
Mobile World Congress – It’s More than Just Hardware
A transition seems to be occurring at Mobile World Congress (MWC) from its primary focus on hardware. There was more noise at the show around how communications providers are delivering that hardware, how they can better market and sell that …
Posted in Smarter Marketing
Tagged Analytics, Mobile World Congress, Selling, Smarter Commerce, Smarter Marketing
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Marketers as Storytellers: What I Learned from Altimeter Group’s Report on Content Marketing
I’m reading Rebecca Lieb’s latest report from Altimeter Group. It’s called, “The New Marketing Equation: Why Organizations Must Rebalance.”
The main thrust of Rebecca’s report is that if you’re a marketer, you’re now in the business of …
Posted in Smarter Marketing
Tagged Altimeter Group, Rebecca Lieb, Smarter Commerce, Smarter Marketing, Social Media
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Coming Soon to a Retailer Near You: Integrated Merchandising and Marketing
by Yuchun Lee, Vice President and General Manager, IBM Enterprise Marketing Management Group
Consumer empowerment is the name of the game today. Since IBM launched its Smarter Commerce initiative, we’ve seen companies transform the way they buy, market, and sell products …
Posted in Smarter Marketing
Tagged merchandising, retail, Smarter Commerce, Smarter Marketing, yuchun lee
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Smarter Commerce uses technology to enhance marketing and to blend marketing into selling and service
There is little doubt that a new breed of empowered customers has emerged. However, as commerce evolves in response to them, it is placing new demands on marketing.
To effectively engage customers and prospects, marketers must listen to customers and …
Posted in Smarter Marketing
Tagged Selling, Service, Smarter Commerce, Smarter Marketing
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Holiday Retailing Frenzy: How IBM Spots the Trends
When it comes to mobile shopping this holiday season, there will be no place for the makers of smartphones and tablet computers to hide. Analysts will be able to detect not just the brand of the device from which a …
Posted in Smarter Marketing
Tagged Analytics, IBM Coremetrics Benchmark, mobile-commerce, Smarter Marketing
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