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Smarter Commerce | April 19, 2014

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social commerce Archives - Smarter Commerce

Social Commerce Is For Early-Stage Shoppers Too

January 21, 2014 |

Following is a guest post by John Mattingly, Industry Solutions Director, Pluck.

Social Commerce does not begin and end on your product detail page

Product reviews have demonstrated value. They give shoppers confidence in their product choices, and they …

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Let The Mobile Holiday Shopping Stampede Begin

November 27, 2013 |

There’s no holiday for the shopping analytics weary.

The IBM Digital Analytics Holiday Benchmark has kicked into high gear for “Cyber Week,” and there are already some important trends emerging.

The data I’m reporting on is good through midnight PST …

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Holiday Shopalooza

November 26, 2013 |


Big leadership changes just announced at Wal-Mart.

Shareholders have elected company veteran Doug McMillon to succeed Mike Duke as president and CEO, effective February 1 of next year.

McMillon currently overseas Wal-Mart’s outside U.S. operations, which includes over 800,000 …

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Big Data Fuels Big Commerce

August 29, 2013 |

I have a New York Times weekend and digital subscription, and it’s often the first thing I check in the morning, and the last thing I check before going to bed.

But when I awakened early this particular morning, I …

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Which Screen To Use When

July 25, 2013 | | One Comment

ShareThis just announced some intriguing new research on the continuing and seismic shift from PC to mobile content consumption.

According to their website, ShareThis monitored some 4.9 million “signals” on the desktop web and mapped those against 1.2 million signals …

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Social Commerce Should Be Immersive

July 22, 2013 | | One Comment

Following is a guest post by John Mattingly, Industry Solutions Director at Pluck.

Lots of people think social commerce means product reviews on your website. This is understandable, given the popularity of reviews and their demonstrated influence on consumer …

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Building Brand Equity with Social Media

December 20, 2012 |

Guest post by Errol Denger, an IBM Smarter Commerce Leader.

We are hearing marketers say,’ I don’t care how many Facebook fans I have if they aren’t buying our products?’  While it is highly unlikely that consumers make purchasing decisions …

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The Big Winner This Holiday Season? The Consumer

December 6, 2012 |

The following is a guest blog by Jill Puleri, IBM Global Retail Leader.

All the benchmark stats are in, which means we’ve made it through another Thanksgiving, Black Friday and Cyber Monday shopping spree.

Who won this holiday season? It’s …

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Smarter Commerce in Action: Taking the Community Approach

November 20, 2012 |

How consumers shop today is much different than how they shopped even a few years ago.  Rather than relying on brands for product advice, consumers are increasingly turning to friends and social networks for guidance before making purchases.

Can a …

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What is the Future of (Social) sCommerce?

September 6, 2012 | | One Comment

Pinterest now drives more click-throughs than Facebook and Twitter combined despite having a fraction of their user base. What’s driving this phenomenon? A combination of participation and inspiration. Pinterest is the canary in the coal-mine for two huge converging trends, shifting media consumption and changing shopping habits. Read More