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- This blog is managed by Ally Klopsch & Tracy Bertin and follows IBM's Social Computing Guidelines. Email smcomsoc (at) us.ibm.com with any feedback.
Tag Archives: social commerce
Building Brand Equity with Social Media
Guest post by Errol Denger, an IBM Smarter Commerce Leader.
We are hearing marketers say,’ I don’t care how many Facebook fans I have if they aren’t buying our products?’ While it is highly unlikely that consumers make purchasing decisions …
The Big Winner This Holiday Season? The Consumer
The following is a guest blog by Jill Puleri, IBM Global Retail Leader.
All the benchmark stats are in, which means we’ve made it through another Thanksgiving, Black Friday and Cyber Monday shopping spree.
Who won this holiday season? It’s …
Posted in Commerce, Smarter Marketing
Tagged Black Friday, Chief Executive Customer, couch commerce, Cyber Monday, ecommerce, empowered consumer, holiday shopping, IBM Digital Analytics Benchmark, Jill Puleri, mobile-commerce, multi-channel, retail, Smarter Commerce, Smarter Shopping, social commerce, Social Media
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Smarter Commerce in Action: Taking the Community Approach
How consumers shop today is much different than how they shopped even a few years ago. Rather than relying on brands for product advice, consumers are increasingly turning to friends and social networks for guidance before making purchases.
Can a …
Posted in Commerce
Tagged e-commerce, Hong Kong Department Stores, retail, Rod Martinez, Smarter Commerce, social commerce
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What is the Future of (Social) sCommerce?
Pinterest now drives more click-throughs than Facebook and Twitter combined despite having a fraction of their user base. What’s driving this phenomenon? A combination of participation and inspiration. Pinterest is the canary in the coal-mine for two huge converging trends, …
Social Commerce is Relationship Commerce
Following is a guest post by Ted Rubin, Chief Social Marketing Officer at Collective Bias. You can find more of Ted’s writing at TedRubin.com.
We’re hearing more and more about “Social Commerce” these days – but how …
Posted in Smarter Marketing
Tagged Return on Relatitonship, Smarter Commerce, social commerce, Social Media, Ted Rubin
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Pinterest and Five Tips For Positive Engagement
The title of this post may seem a little strange or awkward, but I assure you, it’ll make sense momentarily. If imitation is the sincerest form of flattery then I posit here that spammers and agressive marketers are the hallmark …
Where are retailers in their quest for brand intimacy?
In the article, “Are Retailers Meeting Today’s “Empowered Consumer” Expectations?”, in Retail Touchpoints, Jim Bengier, IBM global retail executive, states, “Retailers need to become smarter about how they manage the entire commerce lifecycle – embracing Smarter Commerce – …
Posted in Commerce, Smarter Marketing
Tagged Analytics, cross-channel, e-commerce, ecommerce, mobile-commerce, retail, Smarter Marketing, social commerce, supply chain
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Smarter Commerce: The Next Great Battleground For Retail
Ninety percent of consumers trust the recommends of friends and family. Seventy percent trust recommendations from other consumers.[1] But, only 18% trust the recommendations of retailers and manufacturers.[2] Worse yet, consumers’ instant access to the opinions of other consumers is …
Posted in Commerce
Tagged m-commerce, mobile-commerce, NRF 2012, retail, Smarter Commerce, social, social commerce
1 Comment
What’s a Social Shopper and Why Should I Care?
A couple of weeks ago when I wrote about online shopping trends and predictions for this holiday season, I focused largely on the rise of the mobile shopper. Today in honor of Black Friday, I’d like to focus instead …
Posted in Commerce, Smarter Marketing
Tagged empowered consumer, mobile-commerce, Smarter Commerce, social commerce
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Is Your Brand Protected Against the “SplinterNet” Age?
The “SplinterNet” age, where experiences have become highly fragmented across social commerce and mobile commerce channels, presents a number of challenges for retailers. Customers are more apt to seek their friends’ opinions on social networks or read product reviews on …
Posted in Commerce
Tagged e-commerce, m-commerce, mobile-commerce, retail, social commerce
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Smarter Commerce: The Path to Redefining Customer Experience
Posted by John Stelzer
For retailers, tomorrow’s commerce winners will deliver a Smarter Commerce experience – one that takes customer-centricity to a new level – creating the ultimate in cross-channel brand intimacy.
Smarter Commerce is all about redefining the customer/brand …