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Smarter Commerce | July 23, 2014

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Social Media Archives - Smarter Commerce

5 Tips to Optimize Your Customer’s Experience Via Product Detail Pages – Part 2

January 29, 2014 |

Continuing from Monday’s post (Part 1), today in Part 2 we’ll cover more functionality and customer service options to optimize the customer’s experience via your product detail page.

Delivery & Collection

State free delivery and free returns; these

The Art and Science of eCommerce Content Measurement

January 14, 2014 |

Content is the king, and it continues to be an important component of the digital marketing strategy. Quality of content is becoming critical in addition to quantity as brands big or small are heavily investing in content. If you are …

Curated Commerce

December 18, 2013 |

The role of curator from the Latin, “curare” meaning, “to take care”, has seen the emergence of new opportunities. You can now be a “curator” of technology, commerce, content, social media, big data, clinical data, and more.

Let The Mobile Holiday Shopping Stampede Begin

November 27, 2013 |

There’s no holiday for the shopping analytics weary.

The IBM Digital Analytics Holiday Benchmark has kicked into high gear for “Cyber Week,” and there are already some important trends emerging.

The data I’m reporting on is good through midnight PST …

Moving With The Tide: Understanding Customer Behaviour

October 16, 2013 |

The rise of e-commerce and social media means that competitors are now just a click away, so understanding customer behaviour and improving customer experience has never been more critical.

A recent study we conducted in association with Econsultancy revealed that …

Has Your Customer Gone Mobile, or Just Rogue?

September 20, 2013 | | One Comment

Following is a guest post by Sean Muzzy who is the CEO of Neo@Ogilvy in North America. Sean is a member of OgilvyOne Worldwide’s Board, Ogilvy & Mather’s global digital council and WPP’s Digital Advisory Board. As part of the

How to Connect Shoutlet to IBM Digital Marketing Optimization: Real-time API = No Coding Needed

September 12, 2013 |

Social media marketing is hot and growing fast. A number of digital marketing service providers are specialized on helping marketers capitalize on the opportunities. IBM customers want to be quick with trying out new services and ideas, but to avoid

Changing Face of Retail

September 12, 2013 | | One Comment

At Burberry’s London flagship store, RFID chips on certain items transmit a radio signal to the nearest LCD screen. When the customer brings the item near the screen, information about the item details is displayed. At Black Milk Clothing

New IBM Software Helps Increase Digital Consumer Engagement

July 26, 2013 |

Yesterday I posted on the changing consumer behaviors around mobile devices (the differences in content consumption between desktop and mobile devices).

Today, IBM announced new Digital Experience software that helps organizations build customized digital experiences.

IBM digital experience software combines …

Innovating in Retailing: As Important as the Products and Services You Sell

July 17, 2013 |

In the past, much of a retailer’s effort has been focused around the products and services that they sell. The common assumption was that if we can offer the right products and services, naturally customers will purchase from us.

 …