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Tag Archives: Social Media
LIVE TWITTER CHAT – Competing in an Omni-Channel World
Following is a guest post by Lee Linthicum, Custom Research Director at Planet Retail.
Global retailing has become increasingly complex as shoppers around the world become more demanding. Empowered by technology, shoppers are able to research and compare …
At Target, Guests Rule!
Target is famous for being a trendsetter. Sharp pricing and expert merchandising draw shoppers from millennials to baby boomers – making it one of the largest discount chains in the U.S. What is truly remarkable about Target is how it’s …
Smarter Commerce Starts With Smarter Experiences
Following is a guest post by Bryan Kramer, CEO at PureMatter. You can find more of Bryan’s writing on PureMatter’s official blog.
Just back from a trip to Nashville at the Smarter Commerce Global Summit. I had …
Posted in Commerce
Tagged Bryan Kramer, emerging media, marketing, Smarter Commerce Global Su, Social Media
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“Crowdselling” – Understanding the B2B Customer in Context
Unlike in consumer sales, when you’re a manufacturer selling to another business – especially for high unit value items – you’re not selling to one person. You’re selling to a “crowd”: a design engineer, a procurement analyst, a line of …
Posted in Commerce
Tagged B2B, crowdselling, customer, EDI, manufacturer, manufacturing, Nashville, Richard Douglass, Smarter Commerce Global Summit, Social Media, web
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Return on Relationship: Why Companies Need to Embrace Social@Scale
Note: Sprinklr engaged 30 of the top minds in enterprise social media to help you understand best practices in enterprise social media management. You can download the full PDF here. The following was my contribution.
Since my social mantra …
Posted in Smarter Marketing
Tagged #RonR, business, culture, marketing, Return on Relationship, Social Media, Ted Rubin
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Amplified Marketing: A Social Employee
Following is a guest post by Bryan Kramer, CEO at PureMatter. You can find more of Bryan’s writing on PureMatter’s official blog.
If you think your employees don’t care about their personal brand, you’re wrong. And if …
Posted in Smarter Marketing
Tagged branding, Bryan Kramer, community, employee, listening, marketing, Purematter, Social Media
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A New World Order: Proximity, Redefined
Following is a guest post by Bryan Kramer, CEO at PureMatter. You can find more of Bryan’s writing on PureMatter’s official blog.
It used to be that proximity drove everything. The ability to take that call, from …
Posted in Smarter Marketing
Tagged brand, Bryan Kramer, business, conversations, Global, influence, marketing, Purematter, Social Media, technology
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Four tips to capitalize on the ‘Showroomer’
Around the world and here in Australia, many retailers are beginning to adopt omni-channel strategies with the intent of creating a unified customer experience across both digital and physical channels. Though these efforts are designed to help attract and retain
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Posted in Commerce
Tagged Australia, Brock Douglas, consumers, Institue for Business Value, omni-channel, relationsip, retail, showrooming, Social Media
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Is Social Marketing a Waste of Time… Hardly!
There is a lot of conversation going on now as we approach the end of another year with many focused on Social and whether or not there is truly gold in them there hills. Todd Wasserman recently wrote a post…
Posted in Commerce
Tagged marketing, Return on Relationship, social, social marketing, Social Media, Ted Rubin, Todd Wasserman
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Six Do’s and Don’ts for Promoting Your Blog and Using Social Media
For many bloggers who are new to blogging, getting the word out about your new venture can seem like a pretty big obstacle. How do you build readership from scratch and get people to comment? Why is it that when …