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Smarter Commerce | April 25, 2014

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supply chain Archives - Smarter Commerce

Holidays Are Happier For HP Hood With Smarter Commerce

December 23, 2013 |

The holidays are the perfect time to get together and celebrate. One of my favorite traditions is sharing a glass (or two) of eggnog with friends and family. Some people make it from scratch – a complicated process – but …

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Rethink Your Customer: An Innovative Approach To Marketing

December 11, 2013 |

Today’s consumers are all over the map. They’re using multiple devices at home, at work, and everywhere in between. They’re buying, sharing, browsing, and bargain-hunting faster than most companies can keep up. We call these customers “empowered” because they literally …

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Do You Have What It Takes To Create A Customer-Data-Driven Supply Chain?

October 1, 2013 |

In a previous post, I highlighted findings from a recent Aberdeen Research study, which demonstrates why so many organizations struggle to align their supply chain based on customer profile data. For most organizations, the supply chain isn’t as

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Smarter Commerce and Analytics to revolutionise the 4 Ps – Part 2: Place

August 27, 2013 | | 3 Comments

Last week I spoke about how Smarter Commerce and Analytics can revolutionise the way organisations price products and services for their customers, click here for my previous post. Smarter Commerce is just as beneficial to organisations when making decisions about …

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Smarter Commerce and Analytics to Revolutionise the 4 Ps – Part 1: Price

August 20, 2013 | | One Comment

Do you remember the” Marketing Mix?” What about “the 4 Ps?”

The Marketing Mix (or 4 Ps) is a traditional approach to understanding four key factors when taking a product or service to market. The 4 Ps are one of …

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Redefine B2B Collaboration and Deliver Real Value to Your Customers

August 8, 2013 | | One Comment

Today’s customers demand more. To deliver, you need to collaborate effectively and rapidly across your value chain. And, you need to define the business processes that integrate on-premises systems with those in the cloud, including the cloud-based services of your …

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How Can You Use Customer Data to Create a More Efficient Supply Chain?

June 27, 2013 |

These days, empowered customers are more demanding and influential than ever before. Just look at the ways social shopping has changed how people browse and buy. Whether they’re buying shoes, cereal, or sports cars, consumers are making more and more …

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Xiu.Com: Offering Five Million Products A Day To The Chinese Online Consumer

May 28, 2013 |

I mentioned in my coverage of the IBM Smarter Commerce Global Summit last week in Nashville that the team had done a remarkable job in gathering and highlighting customer success stories in this burgeoning and important part of the IBM …

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IBM changed the world of commerce – making it Smarter

May 21, 2013 |

Today, IBMers worldwide are engaged with over 2000 global brands helping them innovate in how they interact with their customers. These companies are:

  • Bringing new economies to the supply chain process;
  • Optimizing how they use distribution centers, sourcing and procurement;

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SCOPE Preview: Tackling Rapid Changes in the Supply Chain

April 10, 2013 |

SCOPEThe Supply Chain Operations Private Exhibition (SCOPE) will be holding its spring event in Atlanta on April 15-16. IBM is a key sponsor of this event, which is aimed directly at supply chain executives, because  SCOPE takes a minimalist approach …

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