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Smarter Commerce | August 20, 2014

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supply chain Archives - Smarter Commerce

What are leading CSCOs doing to prepare for an uncertain future?

August 18, 2014 |

The supply chain is the lifeblood of any organization. It “keeps the promises the rest of the organization makes,” as one Chief Supply Chain Officer (CSCO) at a consumer products company put it. But the challenge to optimize the global …

Transportation management on the cloud

June 24, 2014 |

Increase Collaboration, Visibility and Control


For many organizations, transportation accounts for as much as 25% of indirect costs. Keeping tabs on those trucks, trains, tankers and tracking systems is a complex business. And, making sure deliveries happen on time …

Optimizing The Digital Experience Supply Chain

May 27, 2014 | | One Comment

The following is a guest post by Oliver Jaeger, Vice President Global Marketing & Communication, e-Spirit, Inc.

We are all familiar with the concept of a supply chain. Raw materials like iron ores are pulled from the ground …

Why Moments Matter With SaaS

April 30, 2014 |

In just a few weeks, some 4,000 attendees will converge on the Tampa Convention Center for the Smarter Commerce Global Summit. They will be treated to a jam-packed agenda of over 180 sessions designed specifically for C-Suite leaders in …

Holidays Are Happier For HP Hood With Smarter Commerce

December 23, 2013 |

The holidays are the perfect time to get together and celebrate. One of my favorite traditions is sharing a glass (or two) of eggnog with friends and family. Some people make it from scratch – a complicated process – but …

Rethink Your Customer: An Innovative Approach To Marketing

December 11, 2013 |

Today’s consumers are all over the map. They’re using multiple devices at home, at work, and everywhere in between. They’re buying, sharing, browsing, and bargain-hunting faster than most companies can keep up. We call these customers “empowered” because they literally …

Do You Have What It Takes To Create A Customer-Data-Driven Supply Chain?

October 1, 2013 |

In a previous post, I highlighted findings from a recent Aberdeen Research study, which demonstrates why so many organizations struggle to align their supply chain based on customer profile data. For most organizations, the supply chain isn’t as

Smarter Commerce and Analytics to revolutionise the 4 Ps – Part 2: Place

August 27, 2013 | | 3 Comments

Last week I spoke about how Smarter Commerce and Analytics can revolutionise the way organisations price products and services for their customers, click here for my previous post. Smarter Commerce is just as beneficial to organisations when making decisions about …

Smarter Commerce and Analytics to Revolutionise the 4 Ps – Part 1: Price

August 20, 2013 | | One Comment

Do you remember the” Marketing Mix?” What about “the 4 Ps?”

The Marketing Mix (or 4 Ps) is a traditional approach to understanding four key factors when taking a product or service to market. The 4 Ps are one of …

Redefine B2B Collaboration and Deliver Real Value to Your Customers

August 8, 2013 | | One Comment

Today’s customers demand more. To deliver, you need to collaborate effectively and rapidly across your value chain. And, you need to define the business processes that integrate on-premises systems with those in the cloud, including the cloud-based services of your …