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Tag Archives: Ted Rubin
Return on Relationship: Why Companies Need to Embrace Social@Scale
Note: Sprinklr engaged 30 of the top minds in enterprise social media to help you understand best practices in enterprise social media management. You can download the full PDF here. The following was my contribution.
Since my social mantra …
Posted in Smarter Marketing
Tagged #RonR, business, culture, marketing, Return on Relationship, Social Media, Ted Rubin
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Is Social Marketing a Waste of Time… Hardly!
There is a lot of conversation going on now as we approach the end of another year with many focused on Social and whether or not there is truly gold in them there hills. Todd Wasserman recently wrote a post…
Posted in Commerce
Tagged marketing, Return on Relationship, social, social marketing, Social Media, Ted Rubin, Todd Wasserman
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Six Do’s and Don’ts for Promoting Your Blog and Using Social Media
For many bloggers who are new to blogging, getting the word out about your new venture can seem like a pretty big obstacle. How do you build readership from scratch and get people to comment? Why is it that when …
How do you Measure the Success of Social Media?
This blog was originally posted at TedRubin.com and jointly written by Ted Rubin and Casey Petersen
How do you Measure the Success of Social Media?
“Success” in a social campaign, and an annualized social media calendar, should be determined by the …
Posted in Commerce
Tagged #RonR, ROI, Smarter Commerce, social, Social Media, Ted Rubin
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Social Commerce and the Measurable Impact of Social Media
Ted Rubin and Jason Keath debate the impact of social media on business in this new era of social commerce. Hear them discuss how CMOs can instrument their marketing to target clients more effectively and the value digital relationships have …
Posted in Commerce
Tagged CMO Club, ibm, Jason Keath, Pete Krainik, Real-life Challenges of a High-Tech CMO, Smarter Commerce, Ted Rubin
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It is Time to Come out of that BRAND Controlled Shell
Brands/Marketers… experiment and try different approaches until you hit the one that works. Too often “strategic planning” means setting a course and sticking to it no matter the feedback. The benefit and beauty of social marketing is the ability to …
Posted in Commerce, Smarter Marketing
Tagged #RonR, Analytics, brands, marketers, Return on Relationship, ROR, Shopper Marketing, Shopper Media, Smarter Commerce, Ted Rubin
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The Future of Media
In 1997 when I joined Seth Godin at Yoyodyne, people were calling the Internet… New Media. But there was nothing really new. It was simply traditional media in a new wrapper… noting new at all. We are now entering the …
Posted in Commerce, Smarter Marketing
Tagged #RonR, New Media, publishing, Return on Relationship, ROR, seth godin, Smarter Commerce, Ted Rubin, The Age of Inluence
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Return on Relationship™ Infographic
Return on Relationship™ Infographic… created by @MillionYou for #SocialEnterprise2012
This was originally posted on TedRubin.com.…
Relationship Building on Social Platforms
So can you maintain meaningful relationships with thousands of people at a time? No, but every touch is important, no matter how small. Think of it this way… individual touches are like relationship seeds. You have a much better likelihood …
Posted in Commerce, Smarter Marketing
Tagged #RonR, Return on Relationship, ROR, Shopper Marketing, Smarter Commerce, Ted Rubin, Twitter
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QR Codes: Fad, Marketing Trend or…
I read a post last week debating whether QR codes are a fad or a marketing trend ripe for growth. My thought was… REALLY?
QR codes are not a fad, that would imply they ever had value or were a …
Posted in Commerce, Smarter Marketing
Tagged Marketing Fads, Marketing Trends, QR codes, retail, Shopper Marketing, Shopper Media, Smarter Commerce, Ted Rubin
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Twitter for Sharing and Syndication
Many misunderstand the current power and relevant scale of Twitter. It is not about how Twitter has scaled to the general public. The most important thing about News, Content, and anything else published via Twitter, is that a great deal of …
Posted in Commerce, Smarter Marketing
Tagged Sharing, Shopper Marketing, Shopper Media, syndication, Ted Rubin, Twitter
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Tami Cannizzaro interviews Ted Rubin for @TheCMOClub: CMO’s & Social Media
Interview at IBM Smarter Commerce Global Summit September 2012
Tami Cannizzaro, Executive Director of Marketing at IBM interviews Ted Rubin, Chief Social Marketing Officer at Collective Bias on how CMOs should personally approach social media. Great insights on how CMOs …
Ted Rubin: Why Relationships are the New Currency
NEW YORK CITY, Social Media World Forum — Ted Rubin is the CMO of Collective Bias. Ted’s statement at #SMWF that “relationships are the new currency” was a big hit. Speaking to a few hundred marketing executives …
Posted in Commerce, Smarter Marketing
Tagged #RonR, marketing, relationships, Return on Relationship, Ted Rubin
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18 Ways to Engage and Build Teams in a Social Era
Social has taken away numerous connection barriers within the workplace, giving companies more direct access to not just push information out to their employees, but to actively engage in ongoing conversation with them and allow them to do the same. …
Posted in Commerce, Smarter Marketing
Tagged #RonR, Engagement, Return on Relationship, ROR, Smarter Commerce, Social Media, Ted Rubin
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Building Long-Term Value with Social Media
The following is a guest blog by Buell G. Duncan, Vice President, Marketing, IBM Software Group.
What does it mean to create a favorable selling environment using social media? Recently, I had the opportunity to discuss that very topic at …
Friday Interview Series with Ted Rubin
Todd “Turbo” Watson (blogger and tech evangelist) talks with Ted Rubin, Chief Social Marketing Officer, Collective Bias, during the Smarter Commerce Global Summit 2012 in Orlando.
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What is the Future of (Social) sCommerce?
Pinterest now drives more click-throughs than Facebook and Twitter combined despite having a fraction of their user base. What’s driving this phenomenon? A combination of participation and inspiration. Pinterest is the canary in the coal-mine for two huge converging trends, …
Return on Relationship™ at the core of IBM’s Smarter Commerce Summit #IBMSCGS
One of the central themes of this conference, and of IBM’s Smarter Commerce initiative more generally, is that relationships matter: it’s not about just paying lip service to the abstract idea of relationships (something that lots of companies do), but …
Want to Scale Social Messaging? Get Your Customers’ Help!
The social space is getting so crowded that brands have to work DOUBLY hard to achieve any kind of traction in social messaging. How do you develop awareness around your product or service when the stream is so busy you …
Is Social Blurring the Lines between Advertising and Marketing?
Following is a guest post by Ted Rubin, Chief Social Marketing Officer at Collective Bias. You can find more of Ted’s writing at TedRubin.com.
I get asked this question a lot: What’s the difference between advertising and …
Posted in Smarter Marketing
Tagged advertising, brands, marketing, Smarter Commerce, Social Media, Ted Rubin
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