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Smarter Commerce | September 2, 2014

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Ted Rubin Archives - Smarter Commerce

Video Conversation with Ted Rubin, Collective Bias | Be Authentic

June 28, 2013 |

Bryan Kramer, CEO and President of Purematter talks with Ted Rubin, Chief Social Marketing Officer, Collective Bias at Smarter Commerce Global Summit 2013 in Nashville. Bryan and Ted discuss the importance of content for brands, becoming a blogger …

Return on Relationship: Why Companies Need to Embrace Social@Scale

May 3, 2013 |

Note: Sprinklr engaged 30 of the top minds in enterprise social media to help you understand best practices in enterprise social media management. You can download the full PDF here. The following was my contribution.

ronRSince my social mantra …

Is Social Marketing a Waste of Time… Hardly!

March 28, 2013 | | 2 Comments

Return on RelationshipThere is a lot of conversation going on now as we approach the end of another year with many focused on Social and whether or not there is truly gold in them there hills. Todd Wasserman recently wrote a post

Six Do’s and Don’ts for Promoting Your Blog and Using Social Media

March 22, 2013 | | 7 Comments

Promote your blogFor many bloggers who are new to blogging, getting the word out about your new venture can seem like a pretty big obstacle. How do you build readership from scratch and get people to comment? Why is it that when …

How do you Measure the Success of Social Media?

February 27, 2013 |

This blog was originally posted at and jointly written by Ted Rubin and Casey Petersen

How do you Measure the Success of Social Media?

“Success” in a social campaign, and an annualized social media calendar, should be determined by …

Social Commerce and the Measurable Impact of Social Media

February 19, 2013 |

Ted Rubin and Jason Keath debate the impact of social media on business in this new era of social commerce. Hear them discuss how CMOs can instrument their marketing to target clients more effectively and the value digital relationships have …

It is Time to Come out of that BRAND Controlled Shell

February 6, 2013 |

Brands/Marketers… experiment and try different approaches until you hit the one that works. Too often “strategic planning” means setting a course and sticking to it no matter the feedback. The benefit and beauty of social marketing is the ability to …

The Future of Media

January 30, 2013 |

In 1997 when I joined Seth Godin at Yoyodyne, people were calling the Internet… New Media. But there was nothing really new. It was simply traditional media in a new wrapper… noting new at all. We are now entering the …

Return on Relationship™ Infographic

January 23, 2013 | | One Comment

Return on Relationship™ Infographic… created by @MillionYou for #SocialEnterprise2012

This was originally posted on

Relationship Building on Social Platforms

January 17, 2013 |

So can you maintain meaningful relationships with thousands of people at a time? No, but every touch is important, no matter how small. Think of it this way… individual touches are like relationship seeds. You have a much better likelihood …