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Smarter Commerce | September 2, 2014

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Todd Watson Archives - Smarter Commerce

IBM Digital Benchmark’s 2014 Valentine: Love Is In The App Air

February 17, 2014 |

vday blogMy friends on Facebook were joking earlier that Friday was “Hallmark Day.”

Being Valentine’s Day, or the “Feast of Saint Valentine.”

I did a quick pitstop on Wikipedia and discovered that St. Valentine’s Day well precedes the Hallmark Cards company.…

The 2013 Holiday Online Shopping Roundup

January 6, 2014 |

Okay, can we call the holiday season for 2013 officially over?

If so, we can start to do some final tallies from the IBM Digital Analytics Benchmark to see where our digital shopping habits ended up for the 2013 holiday …

Cyber Monday Low Down

December 3, 2013 |

IBM has finished off the Cyber Monday summary from the IBM Digital Analytics Benchmark, and the mobile juggernaut continued through the back-to-work blues.

In fact, yesterday’s Cyber Monday was the biggest online shopping day in U.S. history with a …

Let The Mobile Holiday Shopping Stampede Begin

November 27, 2013 |

There’s no holiday for the shopping analytics weary.

The IBM Digital Analytics Holiday Benchmark has kicked into high gear for “Cyber Week,” and there are already some important trends emerging.

The data I’m reporting on is good through midnight PST …

Holiday Shopalooza

November 26, 2013 |


Big leadership changes just announced at Wal-Mart.

Shareholders have elected company veteran Doug McMillon to succeed Mike Duke as president and CEO, effective February 1 of next year.

McMillon currently overseas Wal-Mart’s outside U.S. operations, which includes over 800,000 …

Holiday Retail Forecast: Go Long On Gift Cards

November 21, 2013 |

In a previous post about the gargantuan single day e-retail extravaganza that occurred on “Singles Day” in China, which started me wondering what are some of the soothsayers seeing in terms of this year’s holiday e-retail sales in the U.S.…

Let The Chinese E-Commerce Engines Roar

November 15, 2013 |

Monday was Veteran’s Day here in the U.S., an annual holiday where we honor those who serve (or have served) in our armed services.

I’m thankful for many in family who served, including several of my uncles and my grandfathers, …

Big Data Fuels Big Commerce

August 29, 2013 |

I have a New York Times weekend and digital subscription, and it’s often the first thing I check in the morning, and the last thing I check before going to bed.

But when I awakened early this particular morning, I …

Shop And Go And Shop

July 31, 2013 |

The summer sales are on, so it was high time IBM checked back to see what happened with consumer spending and retail sales in the second quarter.

Apparently, as temperatures rose, so did consumer spending.

Sales were up 15% over …

New IBM Software Helps Increase Digital Consumer Engagement

July 26, 2013 |

Yesterday I posted on the changing consumer behaviors around mobile devices (the differences in content consumption between desktop and mobile devices).

Today, IBM announced new Digital Experience software that helps organizations build customized digital experiences.

IBM digital experience software combines …