-
Smarter Commerce Blogs
Article Archive
Most Commented Posts
Recent Posts
Tags
Analytics (60) B2B (24) CIO (17) Craig Hayman (19) customer experience (19) e-commerce (20) Email Deliverability (18) Email Marketing (29) Facebook (16) generation C (27) ibm (24) Madrid Summit (17) marketing (45) Mobile (17) mobile-commerce (29) Mobile Marketing (16) Procurement (19) Real-life Challenges of a High-Tech CMO (40) retail (44) Smarter Commerce Global Summit (41) Smarter Commerce Global Summit Orlando (54) Smarter Marketing (34) Social Media (71) supply chain (38) Ted Rubin (23) Todd Watson (17) Twitter (18) Webcast (19)Marketing Archive
-
- This blog is managed by Ally Klopsch & Tracy Bertin and follows IBM's Social Computing Guidelines. Email smcomsoc (at) us.ibm.com with any feedback.
Tag Archives: Todd Watson
Talk To The Mannequin Middleman
Middlemen have gotten a pretty bad wrap since the Internet came along.
First, it was the travel agents, who were one of the first to be “disintermediated” by sites like Expedia, Orbitz, etc. Why hire a person to do what …
Posted in Commerce
Tagged CNBC, middleman, retail, showrooming, The New York Times, Todd Watson
Leave a comment
Marketing in a digital age
David Cooperstein, VP & Practice Leader, CMO and Marketing Leadership, Forrester Research talks with IBM’s Scott Laningham and Todd Watson about reimagining marketing in the age of the empowered consumer and the challenges and opportunities of Chief Marketing Officers and …
Friday Interview Series with Paul Papas
Todd “Turbo” Watson (blogger and tech evangelist) talks with Paul Papas, GBS Global Leader for Smarter Commerce, during the Smarter Commerce Global Summit 2012 in Orlando.
“What does it take to create a customer experience? We think in terms …
Posted in Commerce, Smarter Marketing
Tagged Analytics, GBS, paul papas, Smarter Commerce Global Summit Orlando, Todd Watson
Leave a comment
Friday Interview Series with Susan Confort
Todd “Turbo” Watson (blogger and tech evangelist) talks with Susan Confort, VP, Global Industry Solutions & Marketing, STG, during the Smarter Commerce Global Summit 2012 in Orlando.
“In the IBM Systems and Technology Group, we connect the dots between …
Friday Interview Series with Saul Berman
Scott Laningham (host of developerWorks podcast) and Todd “Turbo” Watson (blogger and tech evangelist) talk with Saul Berman, Global Strategy Consulting Leader, during the Smarter Commerce Global Summit 2012 in Orlando.
“We asked CEOs how they connect with their …
Friday Interview Series with John Mesberg
Todd “Turbo” Watson (blogger and tech evangelist) talks with John Mesberg, Vice President, B2B and Commerce Solutions, during the Smarter Commerce Global Summit 2012 in Orlando.
“We help them achieve the perfect order. They want to ensure that every …
Posted in Commerce, Smarter Marketing
Tagged B2B, commerce, John Mesberg, Smarter Commerce Global Summit Orlando, Todd Watson
Leave a comment
Craig Hayman Interviews with Todd “Turbo” Watson
“How can you use data to better target your customer as an individual?” Craig Hayman talks change in digital marketing in his interview with Todd “Turbo” Watson at the Smarter Commerce Global Summit 2012.
Craig also discusses the importance of …
Friday Interview Series with John Marchionda & Simon Howard
Scott Langingham (host of developerWorks podcast) and Todd “Turbo” Watson (blogger and tech evangelist) talk with John Marchionda and Simon Howard from Husqvarna, during the Smarter Commerce Global Summit 2012 in Orlando.
“If you look at the role of …
Friday Interview Series with Trevor Newell
Todd “Turbo” Watson (blogger and tech evangelist) talks with Trevor Newell, Co-founder and president, SHOP.CA, during the Smarter Commerce Global Summit 2012 in Orlando.
SHOP.CA uses a unique strategy to intersect commerce with social media. “We looked at Canada, …
Interview Series with Jay Henderson
Todd “Turbo” Watson (blogger and tech evangelist) talks with Jay Henderson, Enterprise Marketing Management – Global Strategy Program Director, during the Smarter Commerce Global Summit 2012 in Orlando.
Marketing is in a state of chaos. “When you look at …
Friday Interview Series with Yuchun Lee
Todd “Turbo” Watson (blogger and tech evangelist) talks with Yuchun Lee, VP and General Manager, Enterprise Marketing Management Group, during the Smarter Commerce Global Summit 2012 in Orlando.
“The end objective of every organization is to make sure that …
Posted in Commerce, Smarter Marketing
Tagged Friday, Interview, marketing, Smarter Commerce Global Summit Orlando, Todd Watson, Video, yuchun lee
Leave a comment
Friday Interview Series with Liz Strauss
Scott Laningham (host of developerWorks podcast) and Todd “Turbo” Watson (blogger and tech evangelist) talk with Liz Strauss, Founder of SOBCon, during the Smarter Commerce Global Summit 2012 in Orlando.
…
Friday Interview Series with Bryan Kramer
Scott Laningham (host of developerWorks podcast) and Todd “Turbo” Watson (blogger and tech evangelist) talk with Bryan Kramer, President & CEO, Purematter, during the Smarter Commerce Global Summit 2012 in Orlando.
…
Friday Interview Series with Robert Moore
Todd “Turbo” Watson (blogger and tech evangelist) talks with Robert Moore, CEO, Internet Media Labs, Inc, during the Smarter Commerce Global Summit 2012 in Orlando.
…
Friday Interview Series with Karen Wickre
Todd “Turbo” Watson (blogger and tech evangelist) talks with Karen Wickre, Editorial Director, Twitter.com, during the Smarter Commerce Global Summit 2012 in Orlando.
Twitter …
Posted in Commerce
Tagged Education, events, Karen Wickre, news, Smarter Commerce, Smarter Commerce Global Summit Orlando, Social Media, Todd Watson, Twitter
Leave a comment
Live with Todd Watson: IBM Smarter Commerce Global Summit Madrid: Deja Mi, Deja Vu
by Todd Watson
E-Relationship Manager, SWG Web Presence
IBM Software Group, Marketing
Todd Watson says, “There’s been a lot of time to focus and reflect on the conference tidings. I’m especially excited about today’s opening general session, which will transpire …
Posted in Commerce, Uncategorized
Tagged Madrid Summit, Smarter Commerce, Todd Watson
Leave a comment
Live with Todd Watson: No More Business As Usual – The Road To Smarter Commerce
by Todd Watson
E-Relationship Manager, SWG Web Presence
IBM Software Group, Marketing
Todd Watson says, “There is no longer such a thing as “business as usual.” Empowered and connected consumers are deeply linked — to their friends, colleagues, and the …
Posted in Commerce, Uncategorized
Tagged Madrid Summit, Smarter Commerce, Todd Watson
Leave a comment