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- This blog is managed by Ally Klopsch & Tracy Bertin and follows IBM's Social Computing Guidelines. Email smcomsoc (at) us.ibm.com with any feedback.
Tag Archives: Twitter
Relationship Building on Social Platforms
So can you maintain meaningful relationships with thousands of people at a time? No, but every touch is important, no matter how small. Think of it this way… individual touches are like relationship seeds. You have a much better likelihood …
Posted in Commerce, Smarter Marketing
Tagged #RonR, Return on Relationship, ROR, Shopper Marketing, Smarter Commerce, Ted Rubin, Twitter
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Twitter for Sharing and Syndication
Many misunderstand the current power and relevant scale of Twitter. It is not about how Twitter has scaled to the general public. The most important thing about News, Content, and anything else published via Twitter, is that a great deal of …
Posted in Commerce, Smarter Marketing
Tagged Sharing, Shopper Marketing, Shopper Media, syndication, Ted Rubin, Twitter
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Building Brand Equity with Social Media
Guest post by Errol Denger, an IBM Smarter Commerce Leader.
We are hearing marketers say,’ I don’t care how many Facebook fans I have if they aren’t buying our products?’ While it is highly unlikely that consumers make purchasing decisions …
40 Tips to Rock Cyber Monday & Everyday Online Sales
Following is a guest post by Pam Moore, CEO/Founder at Marketing Nutz. You can find more of Pam’s writing on http://www.pammarketingnut.com/blog/.
Cyber Monday… either you are ready or you’re not! Many businesses miss out on a great …
Posted in Commerce, Smarter Marketing
Tagged brand, Cyber Monday, MarketingNutz, online, Pam Moore, Pinterest, SEO, Social Media, Twitter
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Commerce Changes When Online and Offline Collide
Did you watch the presidential debates on Tuesday night? If so, were you simultaneously tweeting your opinion of the candidates? By Twitter’s own account, 7.2 million tweets were sent out during the 90-minute debate.
What would have seemed precious and …
Friday Interview Series with Karen Wickre
Todd “Turbo” Watson (blogger and tech evangelist) talks with Karen Wickre, Editorial Director, Twitter.com, during the Smarter Commerce Global Summit 2012 in Orlando.
Twitter …
Posted in Commerce
Tagged Education, events, Karen Wickre, news, Smarter Commerce, Smarter Commerce Global Summit Orlando, Social Media, Todd Watson, Twitter
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Is your professional persona fake? Even worse… is it boring?
Following is a guest post from Charlie Cole, Vice President of E-Commerce at Schiff Nutrition. Charlie will be a featured speaker at IBM’s Smarter Commerce Global Summit 2012 Orlando. Along with Ian Lurie of Portent.com, he will be participating …
More Than Just Email – Mail.RU Feedback Loop
Earlier this week, my friend and colleague, Laura Atkins posted about the availability of a new Feedback Loop provided by Mail.ru, the largest free webmail provider in Russia. Some may ask, why get excited? It’s a Russian ISP. Russian internet …
Getting At Email’s True Reach – Part 1
I read an article recently that got the gears upstairs cranking a little faster than normal. The cobwebs parted and my imagination ran wild as I contemplated email but through a slightly different lens.
In her article on the myth …
Engagement In A Post FTAF World
In a recent webinar highlighting IBM Enterprise Marketing Management’s Social Features and capabilities a poll was taken to ascertain how many marketers were still using Forward To A Friend (FTAF). Although the results were not ‘shocking’ the metrics did give …
Multi vs. Cross Channel Marketing
I’ve heard the terms multi-channel and cross-channel bandied about as interchangeable concepts. Let’s get something straight—they’re not.
Let’s start off with a few definitions:
Multi-Channel Marketing – creating and launching campaigns (non unique) across multiple channels. E.g. sending emails that …
Super Bowl Analysis Takes Us Beyond the Tweets
One of the most dramatic NFL games ever played was Super Bowl XLII pitting the undefeated (18–0) New England Patriots led by record-setting quarterback Tom Brady against the surprising NY Giants with young, unproven Eli Manning at the helm. A …
MIS Reflections From The C-Suite
The 2011 Marketing Innovation Summit is winding down to a close and like a summer spent by the shores of lake Wobegone; we’re all feeling a little blue knowing we will soon part paths with our new BFFs. Some, like …
The Marco Polo World Order
Marco Polo, that intrepid adventurer, traveled from Europe to Asia and back, and as a result turned noodles into a staple of every college dorm: spaghetti with red sauce. However pleasing the image of a plate of marinara the idea …
Twitter Analytics in Unica NetInsight
Today Unica announced the addition of innovative social media marketing capabilities for users of our online marketing solutions. Among these capabilities are Social Media Analytics for Unica’s web analytics solution, NetInsight. And one component of these capabilities is the integration …
Subject Line Tweet – How to Capitalize on Email in Social
Our clients are frequently asking me “how do I integrate social with email?” By now, everyone knows about the standard method for incorporating social relying on the inclusion of the “share-this” buttons for Facebook, Twitter, Linked-In and other popular social …
Analytics Interview Series – Part 2: Special Guests Eric Peterson and John Lovett
To hear about what was discussed in the first part of this series, please take look back at part 1 here – no more from me…let’s dive right into the conversation.
JS: So how do you measure social media analytics? …
Don’t Do The Robo-DM
As my fever for the flavor of a tweet increases I’ve found new friends, colleagues and fans following me on twitter. Being a polite tweeter I’ve followed these folks back to make sure that I’m constantly flipping between my email …