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Smarter Commerce | August 23, 2014

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Twitter Archives - Smarter Commerce

Dreaming Of A Pinterest Christmas

November 25, 2013 |

APIs seem to be the new black.

And as we get ready for the shortened holiday e-retail season here in the U.S., retailers are looking for every edge they can get to maximize the compressed shopping season.

Pinterest recently jumped …

Which Screen To Use When

July 25, 2013 | | One Comment

ShareThis just announced some intriguing new research on the continuing and seismic shift from PC to mobile content consumption.

According to their website, ShareThis monitored some 4.9 million “signals” on the desktop web and mapped those against 1.2 million signals …

Relationship Building on Social Platforms

January 17, 2013 |

So can you maintain meaningful relationships with thousands of people at a time? No, but every touch is important, no matter how small. Think of it this way… individual touches are like relationship seeds. You have a much better likelihood …

Twitter for Sharing and Syndication

January 3, 2013 |

Many misunderstand the current power and relevant scale of Twitter. It is not about how Twitter has scaled to the general public. The most important thing about News, Content, and anything else published via Twitter, is that a great deal …

Building Brand Equity with Social Media

December 20, 2012 |

Guest post by Errol Denger, an IBM Smarter Commerce Leader.

We are hearing marketers say,’ I don’t care how many Facebook fans I have if they aren’t buying our products?’  While it is highly unlikely that consumers make purchasing decisions …

40 Tips to Rock Cyber Monday & Everyday Online Sales

November 26, 2012 |

Following is a guest post by Pam Moore, CEO/Founder at Marketing Nutz. You can find more of Pam’s writing on

Cyber Monday… either you are ready or you’re not!  Many businesses miss out on a great …

Commerce Changes When Online and Offline Collide

October 18, 2012 |

Did you watch the presidential debates on Tuesday night? If so, were you simultaneously tweeting your opinion of the candidates? By Twitter’s own account, 7.2 million tweets were sent out during the 90-minute debate.

What would have seemed precious and arcane just a few years ago—using Twitter to share and somehow augment your experience of a live event—is now table stakes for many people (and certainly for television channels everywhere). The reason lies in something that Karen Wickre, editorial director at Twitter, said recently at IBM’s Smarter Commerce Global Summit 2012 Orlando: what happens in real life happens on Twitter and vice versa. Read More

Friday Interview Series with Karen Wickre

October 5, 2012 |

Todd “Turbo” Watson (blogger and tech evangelist) talks with Karen Wickre, Editorial Director,, during the Smarter Commerce Global Summit 2012 in Orlando.
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Twitter has become a game changer in the social media realm. “Live events are …

Is your professional persona fake? Even worse… is it boring?

August 20, 2012 | | One Comment

Following is a guest post from Charlie Cole, Vice President of E-Commerce at Schiff Nutrition. Charlie will be a featured speaker at IBM’s Smarter Commerce Global Summit 2012 Orlando. Along with Ian Lurie of, he will be participating in a special #getrealchat hosted by Pam Moore (@pammktgnut). Details coming soon!

As an active social media participant, I see something over and over again that’s interesting. People will post things in Twitter that they won’t post in LinkedIn, and vice-a-versa.  In fact, very few people actually post original thoughts in either instead choosing to spam the social professional universe with other people’s thoughts.

To level set:  I’m leaving Facebook out of this conversation.  Facebook, at its core, is largely a private arena for sharing personal info (depending on privacy settings, of course).

But LinkedIn and Twitter have far more professional inclinations.  LinkedIn is a natural fit for business interactions, as well as an absolute shark tank for recruiters.  Yet the LinkedIn ‘status’ hasn’t really caught on and is limited largely to TripIt notifications and other automated messages.

The reason for this lack of adoption very well may be Twitter. Twitter rapidly gained a foothold in the business community in the form of a link-sharing paradise.  There you could find information at a huge clip,  and in some cases that information might be bookended with a convenient, searchable tag to allow focus on particular areas of interest.  Folks would comment with their likes and dislikes, and in some cases would even push that link out to their network in a form of implied endorsement of the originator’s musings.  Read More

More Than Just Email – Mail.RU Feedback Loop

July 18, 2012 |

Earlier this week, my friend and colleague, Laura Atkins posted about the availability of a new Feedback Loop provided by, the largest free webmail provider in Russia. Some may ask, why get excited? It’s a Russian ISP. Russian internet properties are commonly derided and the country as a whole is often viewed as being lax on cyber crime. However, is not to be underestimated, the significance of this is a major boon for email marketers and digital marketers of all stripes. Why? Because Russians love their social media! Read More