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Smarter Commerce | August 21, 2014

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Web Analytics Archives - Smarter Commerce

The New IBM Digital Marketing Optimization Blog

July 7, 2013 |

In 2010, IBM purchased one of the leading digital marketing and analytics platforms in the world – Coremetrics – as a part of a strategy to change how companies are doing business in today’s connected economy that we call Smarter

The Coming New Standard for Digital Data Collection via Tags

April 25, 2013 | | One Comment

Edit: Thursday, July 11th, 2013 – IBM is pleased to announce that the W3C’s Customer Experience Digital Data Community Group, founded and chaired by IBM, is releasing a draft recommendation today with the purpose of creating a standard around the

The Death of Last-Click Has Been Greatly Exaggerated

December 4, 2012 |

I am an avid hiker. On a crisp fall weekend, I like nothing more than stuffing my backpack with some essentials and venturing out for a few days into the Smoky Mountains with Abby, my trusty German Shepherd companion. As …

2012 IBM Black Friday Cyber Monday Benchmark Results

November 24, 2012 | | 61 Comments

The results are in! The IBM Digital Analytics Benchmark, which is the industry’s only cloud-based Web analytics platform that tracks more than a million e-commerce transactions a day, tracked online holiday retail sales throughout Thanksgiving and Black Friday. Below, find …

Strength in Numbers: IBM Named a Leader by Independent Research Firm

October 10, 2011 |

Forrester Research, Inc. has just published its long-anticipated report, The Forrester Wave™: Web Analytics Q4 2011 and we at IBM couldn’t be happier with the results. IBM was not only named a leader, but we received the highest scores of …

The Godfather of Analytics

September 1, 2010 |

As some/many/most/all of you are aware, we’ve been pretty busy this month (with the IBM news). Apologies for the delay in providing this latest installment of the Marketing Speakeasy. It is our distinct pleasure to welcome this week’s guest, …

Lost Phones, Lost Opportunities

June 9, 2010 |

This week I’m attending the MAAWG conference in beautiful and historic Barcelona. Outside of the phenomenal food, architecture and lively nightlife there’s a great assortment of really bright individuals all dedicated to the abolishment of spam. No event is without …

Client Summit: What You Know About Abs Can Boost Your Business

May 5, 2010 |

“Nobody has the answers.” This is how Sean Nolan of Rodale started his talk this morning to Coremetrics Client Summit attendees. Sounds typical from a media company amid an industry trying to figure out its online business model as print …

Web Analytics Highlights and Semphonic ThinkTank at MIS 2010, May 16-19

April 7, 2010 |

Watch this short video to learn about the unique highlights that web analysts and managers can expect at MIS 2010. Don’t miss especially the Semphonic Think Tank workshops to be held on the Wednesday of the conference.

Unica MIS 2010

Web analytics now coming to desktop apps with the Microsoft Silverlight Analytics Framework

March 10, 2010 | | One Comment

Exciting times ahead. Microsoft Silverlight (and also Adobe Flash) can be used not just within the web browser where they have been making websites more dynamic, interactive, and web 2.0 for a while already.

But very interestingly, these applications can …