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Tag Archives: Webcast
Cloud First: Has SaaS adoption reached a tipping point?
Recently, I had the honor of appearing on a live webcast moderated by Jeff Kaplan, recognized cloud analyst and founder of the Cloud Computing Showplace, and featuring Jeremie Davis, IS Director with Danone North America – the NA division of …
Posted in Commerce
Tagged adoption, Armen Najarian, CIO, cloud, Danone, Groupe Danone, IT, Jeremie Davis, SaaS, Software as a Service, Webcast
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Rethink Marketing: Creating a System of Customer Engagement
Marketers today are facing unprecedented levels of change in the way they do business. Customers have changed the ways they shop, connect with each other, and interact with the companies they do business with. However, dealing with change can be …
Posted in Smarter Marketing
Tagged Alan Bunce, cross-channel, customer, Engagement, Forrester Research, loyalty, marketing, Rob Brosnan, strategy, technology, Webcast, webinar
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Strategies for a Successful Customer-Centric Business Model
In today’s fiercely competitive marketplace, no matter what your industry, connecting with customers is the key to success and long-term growth. But what does it really take to create exceptional customer experiences across every available touchpoint? Take a look at …
Posted in Commerce
Tagged Constellation Research, customer experience, merchandizing, Mobile, Peter Wharton, Ray Wang, social, videocast, Webcast
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A Perfect Storm of Change
A perfect storm of business, economic and technical change is coming that impacts how businesses meet rapidly changing needs, drive cost from processes while accelerating responsiveness, and innovate to compete.
According to IDC analyst Maureen Fleming, change is being motivated …
Posted in Commerce
Tagged B2B, B2Bi, Chris Hayes, IDC, integration, Maureen Fleming, process, Webcast
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Information Week and Leading Author in Optimization Share Best Practices
Decision Optimization and Advanced Analytics can add so much business value that executive decision managers are integrating optimization and analytics across the extended enterprise. The results are significant. Consider:
- Marriott increased revenue in their first year of optimizing their group
…
Mobile Marketing for Truly Customer-Centric Marketing
We all know how crucial mobile marketing is to today’s retailers. IBM’s Global CMO Study, as well as numerous analyst reports, have found that 79% of marketers run their mobile marketing in silos, discretely, and on an ad-hoc basis, …
Avoiding Marketing Blind Spots
The premise behind marketing software is simple enough: , “How can I orient my business around the customer?” rather than, “How I can get the customer to follow my lead?”
In practice, however, executing against this premise is a daunting …
Posted in Smarter Marketing
Tagged David Haucke, digital analytics, eric peterson, marketing, Tealeaf, web analytics demystified, Webcast
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Gaining Insights into the Right Integration Strategy
This is a guest post from Chris Hayes.
Last week, I announced the four panelists who will be joining me for the upcoming webcast,On Cloud, on Premise or a Hybrid Solution? IBM’s B2B and MFT Architects Weigh In.…
Posted in Commerce
Tagged B2B, Chris Hayes, cloud, Managed File Transfer, MFT, panel, Smarter Commerce, Webcast
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On Cloud, on Premise or a Hybrid Solution? IBM’s B2B and MFT Architects Weigh In
As companies move toward a Smarter Commerce approach – where their buy, market, sell and service operations are centered around their customers – they find that integration plays a critical role in ensuring success across the broader communities involved in …
Posted in Commerce
Tagged B2B, Chris Hayes, cloud, Managed File Transfer, MFT, panel, Smarter Commerce, Webcast
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Managing the Marketing Factory
Written by Paul McNulty, Director of Marketing, Enterprise Marketing Management Group.
Beginning in the 1970s, the manufacturing industry was revolutionized by the advent of materials requirement planning (MRP) software. For the first time, factories had a centralized and reliable system …
Building the Brand Relationship
Mention the word “brand” to any retailer, and you’ll get their attention immediately. Every successful retailer knows that “brand” is something that is very difficult to build and very easy to destroy. And, they know that it’s an essential component …
Posted in Commerce, Uncategorized
Tagged brand, Brandwashed, John Stelzer, Martin Lindstrom, retail, Smarter Commerce, Webcast
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How to Design a Smarter Supply Chain
Managing a global supply chain network has always been a constant balancing act. As companies look to be smarter about their supply chain operations, that balancing act takes on greater importance when they face unpredictable high growth opportunities or volatile …
Banking on Customers: Why the Financial Industry Is Shifting from Products to People
Jim Gahagan, IBM Worldwide Industry Lead, Financial Services, Smarter Commerce
Banks have been taking it in the balance sheets lately. Small corner savings banks and large multinational institutions alike are seeing significant withdrawals in customer loyalty. The problem, many …
Posted in Uncategorized
Tagged auttomation, banks, customer loyalty, efficiency, financial services, Frost & Sullivan, Jim Gahagan, Smarter Commerce, Webcast
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File Transfer Growth is Exploding—Is Your Organization Ready?
With Smarter Commerce, a path is paved for smoother, more rapid flow of goods and services, reduced latency and waste, and delivering goods and services more quickly and efficiently to customers around the world. With that transformation comes increased demand …
Posted in Uncategorized
Tagged B2B, cloud, File Transfer, John Mesberg, services, Webcast
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B2B Integration on Cloud: A Game-Changer in Smarter Commerce
The use of mobile and social networking technologies is influencing every industry. Changes in shopping and buying behavior can have a ripple effect through the entire supply chain, presenting obstacles to companies that have never faced such a dynamic environment. …
Exceed Customer Expectations With B2B Integration on Cloud
How Gist Limited Delivered Results Using Cloud-Based B2B Integration Solutions
There are a lot of reasons more and more businesses are using the cloud to reduce time to market and deliver innovation faster. A big reason is connectivity: customers, …
Posted in Commerce
Tagged B2B Integration, cloud, Smarter Commerce, supply chain, Webcast
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Learn Effective Strategies for Complexities within Global Supply Chains
Companies are globalizing their supply chains in an effort to drive costs down. These expansions are leading to decreased visibility and increased complexity that result in less control of global supply chains. So, while a company is saving money in …
Watch Joe Davis Keynote Live on April 28
We’re putting the finishing touches on Coremetrics Client Summit and the excitement is building! The agenda is packed with practical information that we think you’ll be able to use right away, along with a healthy dose of strategy and vision …
Posted in Smarter Marketing
Tagged coremetrics client summit, Joe Davis CEO, keynote, Webcast
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Feb 18th, Webcast on Top 5 Changes to Search Marketing in 2010
Search marketing optimization might appear like a single dimensional affair to an outsider, i.e. to optimize ranks for SEO, and to optimize bids for PPC.
What could be so hard about that?
But insiders know that search is quite a …