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Smarter Commerce | September 2, 2014

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Webcast Archives - Smarter Commerce

Cloud First: Has SaaS adoption reached a tipping point?

May 15, 2013 |

Recently, I had the honor of appearing on a live webcast moderated by Jeff Kaplan, recognized cloud analyst and founder of the Cloud Computing Showplace, and featuring Jeremie Davis, IS Director with Danone North America – the NA division of …

Rethink Marketing: Creating a System of Customer Engagement

May 1, 2013 |

marketing reimaginedMarketers today are facing unprecedented levels of change in the way they do business. Customers have changed the ways they shop, connect with each other, and interact with the companies they do business with. However, dealing with change can be …

Strategies for a Successful Customer-Centric Business Model

April 11, 2013 |

In today’s fiercely competitive marketplace, no matter what your industry, connecting with customers is the key to success and long-term growth. But what does it really take to create exceptional customer experiences across every available touchpoint? Take a look at …

A Perfect Storm of Change

February 20, 2013 |

A perfect storm of business, economic and technical change is coming that impacts how businesses meet rapidly changing needs, drive cost from processes while accelerating responsiveness, and innovate to compete.

According to IDC analyst Maureen Fleming, change is being motivated …

Information Week and Leading Author in Optimization Share Best Practices

February 14, 2013 | | One Comment

Decision Optimization and Advanced Analytics can add so much business value that executive decision managers are integrating optimization and analytics across the extended enterprise.  The results are significant.  Consider:

  • Marriott increased revenue in their first year of optimizing their group

Mobile Marketing for Truly Customer-Centric Marketing

February 12, 2013 |

We all know how crucial mobile marketing is to today’s retailers. IBM’s Global CMO Study, as well as numerous analyst reports, have found that 79% of marketers run their mobile marketing in silos, discretely, and on an ad-hoc basis, …

Avoiding Marketing Blind Spots

October 15, 2012 |

The premise behind marketing software is simple enough: , “How can I orient my business around the customer?” rather than, “How I can get the customer to follow my lead?”

In practice, however, executing against this premise is a daunting …

Gaining Insights into the Right Integration Strategy

September 18, 2012 |

This is a guest post from Chris Hayes.

Last week, I announced the four panelists who will be joining me for the upcoming webcast,On Cloud, on Premise or a Hybrid Solution? IBM’s B2B and MFT Architects Weigh In.

Cloud-based solutions promise greater agility, lower costs, and increased collaboration, but many organizations face technology barriers that keep them from realizing the full potential of the cloud. On-premise solutions offer advantages when it comes to connecting with strategic business partners and integrating with complex internal processes. In this webcast I will be asking the panelists about: Read More

On Cloud, on Premise or a Hybrid Solution? IBM’s B2B and MFT Architects Weigh In

September 12, 2012 |

As companies move toward a Smarter Commerce approach – where their buy, market, sell and service operations are centered around their customers – they find that integration plays a critical role in ensuring success across the broader communities involved in those activities.  When it comes to choosing the right integration strategy for your business, it’s helpful to get expert insight from business-to-business (B2B) and managed file transfer (MFT) architects.

That’s why I’m so pleased to introduce the four members of IBM’s technical community who will be joining me for a panel discussion about the variety of cloud and on-premise deployment options for your business. Read More

Managing the Marketing Factory

July 23, 2012 |

Paul McNultyWritten by Paul McNulty, Director of Marketing, Enterprise Marketing Man­­agement Group.

Beginning in the 1970s, the manufacturing industry was revolutionized by the advent of materials requirement planning (MRP) software. For the first time, factories had a centralized and reliable system to track and manage every aspect of operations, from components’ availability to production schedules to replenishment. Efficiency soared and costs plummeted.

Many of today’s complex marketing organizations run like pre-MRP factories. Rather than struggling with components and machines, they struggle to coordinate reviews and approvals among numerous stakeholders, keep the campaign pipeline flowing in the face of rising workloads and crushing deadlines, and measure key performance metrics and overall ROI.

Is it time for marketing to follow manufacturing’s lead in centralizing management and operations on a single platform, instead of disparate systems? Does MRP-like software for marketing even exist? The answer to both questions is yes. Read More