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Tag Archives: webinar
Rethink Marketing: Creating a System of Customer Engagement
Marketers today are facing unprecedented levels of change in the way they do business. Customers have changed the ways they shop, connect with each other, and interact with the companies they do business with. However, dealing with change can be …
Posted in Smarter Marketing
Tagged Alan Bunce, cross-channel, customer, Engagement, Forrester Research, loyalty, marketing, Rob Brosnan, strategy, technology, Webcast, webinar
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Big Data and Marketing – Putting Customer Data to Good Use
It’s a fact: data-driven marketing, sales and service strategies – and the tools that enable this – are now being fully leveraged for success at leading companies. Why is this happening now? Because the tools exist to do this in …
Posted in Smarter Marketing
Tagged Analytics, Big Data, Chris Benedetto, CRM, marketing, Moneyball, webinar
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How to Serve Your Customers Better with Smarter Contract Management
This is a guest post by Matt McGovern.
In a recent blog, Selling Powers highlighted that automating contract management can provide enterprise companies with a competitive advantage. Read the post, “Why the Fortune 500 Automate the Sales Contract Process,” …
Posted in Commerce, Procurement
Tagged Allergan, contract management, Selling Powers, Smarter Commerce, webinar
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Why Leading Marketers Outperform – and – Linking Insight to Action for Online Data
Less than a third of companies responding to IBM’s 2012 Marketing Survey are using their online data to target or syndicate one-to-one offers and ad messages. The ones that do, for example, syndicate display advertising using online data outpace their …
Posted in Commerce, Smarter Marketing
Tagged Akin Arikan, anaylics, IBM Marketing Survey, marketing, webinar
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An Ecosystem for Analyzing Customer Experience
Eric Peterson of Web Analytics Demystified said it best: “Online, no one can hear you scream.” Last week, Eric made this point abundantly clear during our webinar on Avoiding Blind Spots in Digital Analytics. His point was compelling and …
Missed the B2B and MFT Architects Webcast?
If you weren’t able to join us for our webcast, On Cloud, on Premise or a Hybrid Solution? IBM’s B2B and MFT Architects Weigh In, here are some of the highlights:
- The analysis challenge: For IT departments, saddled with
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Mastering complexity: The ongoing marketing challenge
Written by Paul McNulty, Director of Marketing, Enterprise Marketing Management Group.
IBM recently published its much-anticipated annual report, The State of Marketing 2012: IBM’s Global Survey of Marketers. As I read through the findings, it became clear that managing complexity …
The 4 Rs of effective marketing delivery
Written by Paul McNulty, Director of Marketing, Enterprise Marketing Management Group.
Once upon a time as small children, we were all schooled in the 3 Rs of reading, writing and arithmetic. Now as marketers challenged to effectively deliver messages across …
Posted in Smarter Marketing
Tagged delivery, Email, generation C, Paul McNulty, recency, relevance, response, richness, Smarter Commerce, Smarter Marketing, webinar
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What marketing can learn from logistics
Written by Paul McNulty, Director of Marketing, Enterprise Marketing Management Group.
I’m a big fan of the “We ♥ Logistics” TV ads by UPS. If I’m browsing the web with a television on in the background and that commercial comes …
Decisions, Decisions: How Marketers Can Match the Right Message to the Right Customer
Written by Paul McNulty, Director of Marketing, Enterprise Marketing Management Group.
We hear a common refrain from companies at the leading edge of cross-channel marketing—they’re running far more campaigns than they did in the past. OCBC Bank, one of the …
Posted in Smarter Marketing
Tagged generation C, Paul McNulty, Smarter Commerce, Smarter Marketing, webinar
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But What About Customer Data?
Written by Paul McNulty, Director of Marketing, Enterprise Marketing Management Group.
I read with interest a recent report in The Economist about how major retailers are adapting to changing customer behavior. Household-name companies like Macy’s and Walmart are beginning to …
Out-Innovating Your Connected Customers
Written by Paul McNulty, Director of Marketing, Enterprise Marketing Management Group.
What’s the singlemost defining characteristic of the evolving relationship between customers and marketers? Arguably, it’s innovation.
Think about it. Technological innovation has turned your customers into the mobile, multichannel, …