Tag Archives: yuchun lee

Friday Interview Series with Yuchun Lee

Posted on November 16, 2012 by Smarter Commerce

Todd “Turbo” Watson (blogger and tech evangelist) talks with Yuchun Lee, VP and General Manager, Enterprise Marketing Management Group, during the Smarter Commerce Global Summit 2012 in Orlando.

“The end objective of every organization is to make sure that …

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Does Social Media Really Matter this Holiday Season?

Posted on October 3, 2012 by Yuchun Lee

As September draws to a close, marketers are in a mad dash for the busiest time of the year, the holiday shopping season. Plans are in place and strategies are coming together. Most marketers are keenly aware of the importance …

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Quick Three: Catching Up with Yuchun Lee

Posted on September 6, 2012 by Smarter Commerce

1. Have you ever been to Orlando? What is your favorite memory of it?
Yes, I have and my favorite memory is riding theMount Everestride with my kids.

2. Which Disney character can you most relate to and why?
Woody …

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It’s Time for CIOs to Get Into the Marketing Game

Posted on August 23, 2012 by Yuchun Lee

I’ve talked a lot about the odd couple pairing of the CMO and CIO. More often than not, we look at this partnership through the lens of the CMO, but I think it’s equally important to consider the CIOs …

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The New Marketing Class – Lesson One: the Digital Marketing Mix

Posted on July 24, 2012 by Yuchun Lee

News flash: We’ve entered a new frontier of marketing! Customers are connected, more intelligent and demanding than ever. To be successful in this new world of marketing, we can’t rely on old methods for communication with our customers – these …

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Serving the Digital Consumer, Together

Posted on June 8, 2012 by Yuchun Lee

A profound change is taking place within the business functions of technology and marketing. Often, the two sides have often avoided one another resulting in an internal disconnect between the chief marketing officer (CMO) and the chief information officer …

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Fast Five with Yuchun Lee

Posted on May 24, 2012 by Yuchun Lee

1. So, what’s bringing you to the Madrid Summit?
To get a first-hand sense of our global customers, check out their progress, their challenges, and their successes. 

2. What are you most looking forward to at the Madrid Summit?
It’s …

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From Madrid – Increasing Marketing Effectiveness in the Midst of Generation C

Posted on May 23, 2012 by Yuchun Lee

As part of the IBM Smarter Commerce Global Summit, I led the Marketing Innovation Summit which brought together marketing professionals to network and discuss best practices. Of the 1,700 conference attendees, more than one thousand came from marketing backgrounds, …

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Join the Conversation – Yuchun Lee Discusses Marketing Best Practices and Trends During Special Twitter Chat

Posted on May 22, 2012 by Yuchun Lee

During the IBM Smarter Commerce Global Summit 2012 – Madrid, Yuchun Lee, vice president and general manager of IBM’s Enterprise Marketing Management Group, will lead the Marketing Innovation Summit, which will bring together marketing experts and industry-leading customers …

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One Simple Way to Get Closer to Customers

Posted on April 17, 2012 by Dave Haucke

Paul McNultyWritten by Paul McNulty, Director of Marketing, Enterprise Marketing Man­­agement Group.

How can companies get closer to customers?

Simple. Put marketing and IT closer to each other.

Leading companies are co-locating marketing and IT teams in the same office building …

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Out-Innovating Your Connected Customers

Posted on April 5, 2012 by Paul McNulty

Paul McNultyWritten by Paul McNulty, Director of Marketing, Enterprise Marketing Man­­agement Group.

What’s the singlemost defining characteristic of the evolving relationship between customers and marketers? Arguably, it’s innovation.

Think about it. Technological innovation has turned your customers into the mobile, multichannel, …

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Coming Soon to a Retailer Near You: Integrated Merchandising and Marketing

Posted on February 15, 2012 by Yuchun Lee

by Yuchun Lee, Vice President and General Manager, IBM Enterprise Marketing Management Group

Consumer empowerment is the name of the game today. Since IBM launched its Smarter Commerce initiative, we’ve seen companies transform the way they buy, market, and sell products …

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