I was in the UK last week for a PR summit, which was originally planned for April (postponed due to Eyjafjallajokull, or as I like to call it, E-kull, since I cannot correctly pronounce Eyjafjallajokull)
There were very few surprises that came out of the discussions: we know that the vast concept/channel/initiative that is known as “Social” is a huge driver. Promoting brands via social is still nascent (with new apps being developed constantly)—no news flash there.
What I thought was interesting was how the PR people ranked those social media apps that they consider to be the most important for PR. The aforementioned PR people came from Belgium, France, Germany, Netherlands, Spain, the UK, and the US. Here’s a quick snapshot of THEIR rankings:
- Twitter (1), Facebook (2), and LinkedIn (3) all received top rankings and are by far considered the most important in terms of creating awareness
- Vimeo (video sharing app, regarded as better quality than YouTube) was consistently ranked 5th (not too far behind YouTube)
- Slideshare (sharing presos, etc) ranked largely 6th or 7th
- Apps such as Digg, Redit, and StumbleUpon had little to no recognition among the European PR people…and an app that I’ve only seen in passing, Xing (similar to LinkedIn), is growing in popularity in Germany
We, like pretty much every other company, have embarked on an “evolving” social strategy; among other benefits, it’s a great way to increase brand awareness, certainly when your company plays in regional markets; one of the challenges is ensuring that we’re regularly creating interesting–and per the collective suggestions of PR people–multi-media content.
And even though I speak with PR people regularly, I look forward to formally connecting with them in 6 or so months, pending another volcanic eruption, to see where the previously mentioned (and soon-to-be-prevalent) social apps rank among the pantheon of an ever-growing world of Social.