I admit that the title is a bit of a mouthful but it’s completely accurate. Today I had the pleasure of speaking with Jim Ducharme of The Email Guide and Jared Reitzin, CEO of Mobile Storm on The Email Guide’s weekly Email Radio show about the nuts and bolts of mobile marketing. I think we probably covered enough territory to call it a 201, or even a 2011 class as there was a healthy amount of futurism and prognostication, but we managed to ground ourselves in the here and now.
There’s an archive of the show in MP3 format on The Email Guide’s website or you can click the microphone to the left. Although you might have missed the broadcast, don’t let that stop you from telling us what you think right here on this blog. We welcome comments so let’s keep the discussion going.