Like any big, memorable event (the Olympics, my birthday, etc), DMA 2010 is gone but not forgotten: check out the following video from the conference in which retail giant Sears shares some insight into overcoming marketing challenges with Unica’s marketing solutions. Also hear from Unica CEO Yuchun Lee on what IBM’s acquisition means to the company. Special thanks to Rose Gordon from DMNews for the interesting interview (all in less than 6 minutes)
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