Sears, IBM, Marketing and more!

Posted on October 27, 2010 by Dan Ring

Like any big, memorable event (the Olympics, my birthday, etc), DMA 2010 is gone but not forgotten: check out the following video from the conference in which retail giant Sears shares some insight into overcoming marketing challenges with Unica’s marketing solutions. Also hear from Unica CEO Yuchun Lee on what IBM’s acquisition means to the company. Special thanks to Rose Gordon from DMNews for the interesting interview (all in less than 6 minutes)

Related Posts

Zemanta
This entry was posted in Uncategorized. Bookmark the permalink.
  • http://www.customerworthy.com Michael R Hoffman

    Great Unica story (again) how 3600% over scope handled by Unica: ‘aggressive adoption’; nice Epsilon reference embedded – the big story for Sears is capturing data from all the contacts to continually refine contact management – Wait until Sears connects customer appliances to customer database for customer’s benefit – this is where innovation will come from… will IBM be the solution? Next generation looks a lot like CxC Matrix in Customer Worthy (book – see it @Amazon.com)